News
Lisner's new advertising campaign
In November of 2009, LISNER began the next stage of its advertising campaign under the slogan "In the pink of health." Its purpose is to reinforce the LISNER brand's image as a modern brand, offering a wide range of fish products, sandwich spreads, salads and prepared frozen meals that meet the requirements of contemporary consumers in the area of not only healthy, but also tasty nutrition.
The current campaign is the third stage of advertising activities that begun in the autumn of 2008. This time, the advertising creations - fishing boats bearing slogans in oil paint - jokingly highlight the healthy aspect of consuming LISNER fish products.
The target group of this communication includes men and women from 30 to 55 years old, professionally active, residing in medium and large cities. The choice of media adapted to the specificity of the target group includes:
- women's and men's magazines, lifestyle and opinion-forming press
- outdoor media (6x3 billboards), which appear in 11 of the largest metropolitan areas - in Silesia, Warsaw and the area of Gdańsk, Gdynia and Sopot, among others
- selected information and community portals
The GPD ADVERTISING agency prepared the campaign's creative aspect, and the STARCOM media house planned and purchased the media.
Lisner Sp. z o.o. PL 60-479 Poznań, tel. Customer Service: + 48 61 84 95 406, Secretary: + 48 61 84 95 501
